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Evi C Waworuntu, Deske W Mandagi, Anthony S Pangemanan

351-369

‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product
‘I See It, I Want It, I Buy It’: Peran Social Media Marketing dalam Membentuk Brand Image dan Niat Beli Produk Lokal Gen Z

December 27, 2022

https://doi.org/10.33019/society.v10i2.463

Abstract 6770 times

DOI: https://doi.org/10.33019/society.v10i2.463

Franky Okto Bernando, Erick Lauren Ray

504-519

Social Media Adoption, Halal Orientation, and Government Policy: Impacts on Business Performance of Food and Beverage SMEs in Indonesia
Adopsi Media Sosial, Orientasi Halal, dan Kebijakan Pemerintah: Dampaknya terhadap Kinerja Bisnis UMKM Makanan dan Minuman di Indonesia

March 31, 2025

https://doi.org/10.33019/society.v13i1.821

Abstract 155 times

DOI: https://doi.org/10.33019/society.v13i1.821

Anna Destriana Firmialy Samsura, Popy Rufaidah

833–856

Fear of Missing Out (FOMO) and Consumer Behaviour: What is Next? (A Bibliometric Analysis and Systematic Literature Review)
Ketakutan Akan Ketertinggalan (Fear of Missing Out/FOMO) dan Perilaku Konsumen: Arah Selanjutnya? (Analisis Bibliometrik dan Tinjauan Literatur Sistematis)

April 28, 2025

https://doi.org/10.33019/society.v13i2.864

Abstract 831 times

DOI: https://doi.org/10.33019/society.v13i2.864

Ricky Zulfauzan, Andrie Wahyu Saputra Untung

144-168

Political Marketing Strategies of the Golkar Party’s Regional Leadership Council in West Kotawaringin Regency for the 2024 Election
Strategi Pemasaran Politik Dewan Pimpinan Daerah Partai Golkar Kabupaten Kotawaringin Barat untuk Pemilu 2024

March 7, 2025

https://doi.org/10.33019/society.v13i1.794

Abstract 359 times

DOI: https://doi.org/10.33019/society.v13i1.794

Evi C Waworuntu, Sandra J. R. Kainde, Deske W Mandagi

384-398

Work-Life Balance, Job Satisfaction and Performance Among Millennial and Gen Z Employees: A Systematic Review
Work-Life Balance, Kepuasan Kerja, dan Kinerja Di Antara Karyawan Milenial dan Gen Z: Tinjauan Sistematis

December 30, 2022

https://doi.org/10.33019/society.v10i2.464

Abstract 26545 times

DOI: https://doi.org/10.33019/society.v10i2.464

Aqlia Pratiwi, Bambang Dwi Prasetyo, Ananda Sabil Hussein

857-876

The Influence of Online Visitor Reviews on Young Tourists' Adoption of Information
Pengaruh Ulasan Pengunjung Online terhadap Adopsi Informasi oleh Wisatawan Muda

April 28, 2025

https://doi.org/10.33019/society.v13i2.865

Abstract 208 times

DOI: https://doi.org/10.33019/society.v13i2.865

Riska Destiana, Kismartini Kismartini

264-283

Halal Tourism Marketing in the Disruption Era: A Case Study of Penyengat Island in Riau Islands Province
Pemasaran Pariwisata Halal pada Era Disrupsi: Studi Kasus Pulau Penyengat di Provinsi Kepulauan Riau

June 30, 2020

https://doi.org/10.33019/society.v8i1.174

Abstract 1363 times

DOI: https://doi.org/10.33019/society.v8i1.174

Ida Hidayanti, Fadhliah M Alhadar

458-476

Marketing Network Collaboration Capability in Improving SME Performance in Ternate City
Kemampuan Kolaborasi Jaringan Pemasaran dalam Meningkatkan Kinerja UKM di Kota Ternate

December 31, 2021

https://doi.org/10.33019/society.v9i2.361

Abstract 538 times

DOI: https://doi.org/10.33019/society.v9i2.361

Putra Pratama Saputra, Ryand Daddy Setyawan, Muhammad Kurnia

543-556

Analysis of the Effectiveness of the One Pesantren One Product (OPOP) Program in Supporting the Economic Empowerment of Islamic Boarding Schools in Belitung Regency
Analisis Efektivitas Program One Pesantren One Product (OPOP) dalam Mendukung Pemberdayaan Ekonomi Pesantren di Kabupaten Belitung

December 31, 2023

https://doi.org/10.33019/society.v11i2.660

Abstract 243 times

DOI: https://doi.org/10.33019/society.v11i2.660

Mutria Farhaeni, Sri Martini

74-93

Development Strategy for Culture-Based Tourism Infrastructure on Serangan Island
Strategi Pengembangan Infrastruktur Pariwisata Berbasis Budaya di Pulau Serangan

October 31, 2024

https://doi.org/10.33019/society.v12i1.669

Abstract 256 times

DOI: https://doi.org/10.33019/society.v12i1.669

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