Waworuntu, Evi C, Deske W Mandagi, and Anthony S Pangemanan. “‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product”. Society 10, no. 2 (December 27, 2022): 351–369. Accessed August 29, 2025. https://www.societyfisipubb.id/index.php/society/article/view/463.