E. C. Waworuntu, D. W. Mandagi, and A. S. Pangemanan, “‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product”, Society (Bangka. Online), vol. 10, no. 2, pp. 351–369, Dec. 2022, doi: 10.33019/society.v10i2.463.